LEWIS HAMILTON X FIGHTER JET

IWC | MERCEDES

Brand film for IWC | Lewis Hamilton racing a fighter jet that resulted in an AVE of £6.5 million.

80 TV spots including BBC, CNN and Fox.

Selection of online coverage:

news.yahoo.com/formula-1-champion-lewis-hamilton-162100239.html

www.fox4news.com/video/1132778

https://www.marca.com/claro-mx/motor/formula-1/2022/10/19/63504273ca4741985d8b45f9.html

https://autosprint.corrieredellosport.it/video/video-del-giorno/2022/10/205818162/hamilton_contro_il_jet_riuscira_a_batterlo_in_accelerazione_con_la_sua_w12_

https://www.corrieredellosport.it/video/motori/2022/10/20-98723837/hamilton_sfida_top_gun_con_la_sua_mercedes_w12_sara_piu_veloce_del_jet_

https://www.tuttosport.com/video/motori/2022/10/20-98724239/hamilton_o_tom_cruise_la_nuova_sfida_della_mercedes_e_supersonica_https://www.eurosport.co.uk/formula-1/lewis-hamilton-races-a-top-gun-fighterplane_vid1767425/video.shtml

https://www.aquelamaquina.pt/videos/detalhe/lewis-hamilton-disputa-drag-race-com-aviao-do-top-gun.html

https://sport.sky.it/formula-1/2022/10/20/f1-hamilton-caccia-sfida-videoautoevolution.com/news/lewis-hamilton-gets-in-a-drag-race-using-his-old-race-car-and-purple-helmet-201728.html

https://www.hirstart.hu/hk/20221019_hamilton_teljesen_elszallt_tom_cruise-nak_hiszi_maga

https://www.autobild.es/noticias/video-lewis-hamilton-acepta-reto-luchar-formula-1-jet-top-gun-cual-gana-1143331

https://www.marca.com/en/f1/2022/10/21/63529d56268e3e5e438b45a2.html

https://www.si.com/fannation/racing/f1briefings/news/f1-news-lewis-hamilton-wows-fans-as-he-goes-head-to-head-with-jet-lm22

https://firstsportz.com/f1-news-watch-lewis-hamilton-in-a-mad-race-with-a-fighter-jet/https://racingnews365.com/watch-pov-of-hamilton-racing-a-fighter-jet

https://www.dailyadvent.com/news/a59b8f9ab21e8ec2a6158825a2146301-F1-News-Lewis-Hamilton-Wows-Fans-As-He-Goes-Head-To-Head-With-Jet

https://www.thesun.co.uk/sport/20198883/lewis-hamilton-race-jet-mercedes-f1-car/